Meet Our Team

EyeAppoint > Meet Our Team

Dr. Lavar Kofoed

Founder and President
Dr. Lavar Kofoed has been a practicing optometrist since 1996. Over the years, he’s seen a lot of changes in technology — specifically with how offices interact with their patients. Keeping with the times was tough.

It meant using multiple different companies to cover the office needs, and it became frustrating when his office staff used up all their time doing paperwork. In 2012, he tasked his team to find ways to simplify all the different technologies. It needed to be easier and more cost effective for everyone to use. And so EyeAppoint was created!

EyeAppoint is the one-stop-shop solution for your optometry technology needs. We offer a wide variety of services that all support the basic tenets of EyeAppoint: Attracting, Engaging, and Retaining Patients.
All of our technologies are built by an optometrist for optometrists. Our team has robust knowledge of the needs optometry faces in today’s market, whether you’re a mobile clinic, a small rural office, or a large group. We love creating efficient, creative, and customizable solutions to increase efficiency and automate the patient experience from start to finish. We enjoy partnering with clients who want to get back to what they do best: providing world class care for their patients.
Using the solutions provided by EyeAppoint, Dr. Kofoed has expanded into 9 office locations providing close to 50,000 appointments annually in Idaho and Utah. To this day, all EyeAppoint solutions are tested across his network for quality assurance. Since we officially launched to a wide audience in late 2018, we’ve partnered with over 180 offices across the United States and Canada — and we just keep growing!

Richard Erwin

Chief Executive Officer and Partner
Richard Erwin has enjoyed working as an international business leader for over 2 decades. He currently advises as a consultant and Business Director to companies in both the US and UK. He has progressed a string of start-up and small companies to become multi-million-dollar companies with both a national and international presence.
Richard has known Dr. Kofoed since 2005 and is one of the originators of the EyeAppoint concept. Richard strongly promotes involving the whole office team in development.
Everyone from front office staff to management and owners help EyeAppoint create solutions designed for efficiency and effectiveness– all while keeping costs low. Everything EyeAppoint offers is thoroughly tested and used every day in our own offices. Richard continues to work closely with Dr. Kofoed and other business partners of EyeAppoint.

Richard and his wife Angela currently reside in Norwich, England. Richard enjoys watching Norwich City Football Club and loves visiting the US to see his children and grandchildren.

Matt Soderling

Chief Financial Officer and Partner
Matt Soderling has spent most of his career working in the eye industry. It was there he met Dr. Kofoed and quickly worked his way up the ranks, eventually to Vice President of a multi-office, multi-million-dollar optometry group.

He has been instrumental in developing the foundation of EyeAppoint. Matt enjoys taking on challenges and solving problems. He believes the key to a successful business is to do the right thing and trust the people around you.

Currently Matt resides in Northern California with his wife and 4 daughters.
He enjoys spending time with his family, playing soccer and spending time outdoors.

Levi Wright

Business Manager

Levi graduated from Brigham Young University – Idaho with a degree in Healthcare Administration with certificates in Business Administration, Business Leadership and Skills, and Administrative Assistant.

He has worked in several roles in the healthcare industry including managing practices in Optometry and Dental. He earned the title of CPO during his time in Optometry. He loves working with individuals to improve efficiency and operational productivity.

Levi joined EyeAppoint as the Business Manager in 2023. He currently oversees all business transactions and client communications. Levi grew up in northern Georgia and currently lives in Wichita, Kansas. In his free time he enjoys spending time with his growing family, household projects, and target shooting.

Start Attracting, Engaging, and Retaining Today

EyeAppoint is easy to use, affordable, and customizable to suit your specific needs.
Try EyeAppoint today and see how it can transform your business.

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About Your Company

We Execute Our ideas From The Start to Finish

Solve Business Problems And Automate Workflows With Artificial Work Intelligence-Based Solutions. Unlock The Hidden Power Of The Data You Already Have And Hand Hampers The Creativity.

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About Your Company

We Execute Our ideas From The Start to Finish

Solve Business Problems And Automate Workflows With Artificial Work Intelligence-Based Solutions. Unlock The Hidden Power Of The Data You Already Have And Hand Hampers The Creativity.

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Joshua Liddell
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Arush Aggarwal
Senior Manager
Rosy Flower Gaggero
Ceo And Founder
Our Team Members

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Marketing Coordinator

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